What is DNA™?
Data Network Advertising™ (DNA) is our latest addition of digital advertising that delivers your digital ads to precisely targeted customers.

How is it different from other digital advertising?
The digital ads are delivered to only precisely targeted customers based on their individual information, address and occupation. It is a sophisticated way to place advertising, using algorithmic software, called programmatic advertising.

How are precisely targeted customers selected?
DNA utilizes our trusted database of nearly 32,900 verified contacts, including almond, walnut, pistachio, grape, and citrus growers, pest control advisors, certified crop advisors, hullers, processors, handlers, agronomists, applicators, ag retailers and other industry professionals.