Jason Scott | Publisher

A Central Valley native and ag veteran, Jason has a true passion for championing agriculture in California. After gaining years of experience in management and marketing, he began to notice there were needs in the grower community that were not being met by existing agencies. Unwilling to let sectors of the industry suffer for lack of resources, he decided to start his own company, and JCS Marketing was born. Now, ten years later, the company and its publications have grown beyond expectation, reaching over 30,000 people and hosting different trade shows and conferences across the state. JCS Marketing continues to expand as an industry leader and adapt to meet new needs for clients and subscribers.

JCS Marketing, Inc. is a full-service agriculture marketing firm operating in the heart of the San Joaquin Valley. Our goal
is to provide resources to growers and ag professionals, while supporting the needs of businesses and affiliates that serve the industry. We are prepared to take on the responsibility of representing your brand to the people that matter most.

Meet Our Editors

Marni Katz Editor

Marni Katz has lived and raised her family in the San Joaquin Valley for nearly 30 years. In that time, she has covered agriculture for a number of leading ag publications and organizations and gained a reputation for understanding and digesting complex information and presenting it to growers. She enjoys learning about new ways growers can farm more profitably and efficiently, and working with researchers and stakeholders to bring that information to the growing community. In her free time, Marni plays saxophone with jazz groups throughout the Valley and is an avid tennis nut.

Cecilia Parsons has spent the past 30 years covering agriculture in California for a variety of newspapers, magazines and organizations. During that time she has been fortunate to witness some of the important events that have shaped this diverse industry and worked hard to examine and explain these events for readers.
When Cecilia first moved to the San Joaquin Valley in 1976, her first journalism job was at a small daily newspaper where she covered “farm news.” From there she branched out to writing for a dairy magazine and a regional weekly agriculture publication.
Cecilia is part of a farming family from the rural community of Ducor where she also raises purebred sheep and is attempting to master versatility ranch horse riding.

Cecilia Parsons Associate Editor
Sabrina Halvorson MyAgLife Daily News Report Host

Sabrina Halvorson hails from Central California, where she has worked in radio, television, and print news. She is an award-winning journalist and talk show host who has covered agriculture as well as several high-profile criminal cases, natural disasters, political actions and other events garnering national attention. For the last decade, she has focused primarily on agricultural news in California and around the nation and is a well-known name in farm broadcasting.

Taylor is the new Assistant Editor at JCS Marketing Inc., coming on to the team in June 2020 as an editorial intern. He previously attended Cal Poly, San Luis Obispo, earning a degree in Agricultural Science and a minor in Agricultural Communication. Taylor wrote for AgCircle, Cal Poly’s award-winning agriculture magazine produced by the Brock Center for Agricultural Communication, for two and a half years before becoming Brock’s Associate Editor for writing in his final year at Cal Poly.

Taylor Chalstrom Assistant Editor

Our Contributing Writers

Kathy Coatney Contributing Writer
Mitch Lies Contributing Writer
Vicky Boyd Contributing Writer
Rich Kreps CCA
Amy Wolfe President and CEO Emeritus, Ag Safe
Danita Cahill Contributing Writer
Roger Isom Western Agricultural Processors Association
Seth Hanssen CCA
Mike Wade California Farm Water Coalition
American Pecan Council
Hazelnut Marketing Board
Almond Board of Calfornia

Our UC Cooperative Extension Advisory Board

Since 1914, UC Cooperative Extension has been “California’s first incubator,” the bridge between local issues and innovative answers through the power of UC research. A nationwide network of land-grant university researchers and educators, the CE fosters a connection between the University and the public by delivering information based in evidence and science to industry and the public and working with them to solve real-world concerns. UCCE has farm advisors based in more than 50 county offices throughout California.

—University of California, Division of Agriculture and Natural Resources

Surendra Dara
UCCE Entomology and Biologicals Advisor, San Luis Obispo and Santa Barbara Counties

Katherine Jarvis-Sheen
UCCE Orchard Systems Advisor, Sacramento, Solano and Yolo Counties

Kris Tollerup
UCCE Integrated Pest Management Advisor, Fresno, CA

Kevin Day
UCCE Pomology Farm Advisor, Tulare and Kings Counties

Steven Koike
Tri-Cal Diagnostics

Mohammad Yaghmour
UCCE Area Orchard Systems Advisor, Kern County

Elizabeth Fichtner
UCCE Farm Advisor,
Tulare Countys

Jhalendra Rijal
UCCE Integrated Pest Management Advisor, Stanislaus County